Snag

Your to-do list of clips to send to ads. The moment a clip reaches your Meta ad library it leaves this list and moves to the Library below — track it there (In Meta library → Active → Off). Flag any video with its ☆, remove one here with ×.

Quick tag so each clip reaches the right audience: is it for Renters (people looking for a place) or Subletters (people offering one)?

Every creative — TikTok, Instagram & Drive — in one place, with live results on each card: 👁 views · 💬 comments · ⬇ app downloads · 💵 ad spend · 📉 cost per download. Filter by Source to see just one.

⚠️ Client assets (Drive & Instagram) failed to load, so they're missing from this list — this is a loading problem, not deleted content. Reload the page; if it persists, tell Trevor.

🗄 Showing archived creatives — kept, not deleted. To bring one back, open it and untick Don't run this creative under Usage.

Tag each creative so it can go to ads — watch it, answer the questions, then hit Next. Works for TikTok videos and client Drive/Instagram assets. Never guess: if you're unsure, add a note and move on — it stays in the queue.

Step through tagged creatives one at a time and confirm the tags are right. Watch the clip, fix anything wrong, then ✓ Looks right. Changing a tag clears the review, so a ✓ always means these exact tags were checked.

Which creators actually drive installs. Counts every ad that carries a SNAG code — the ID that ties an ad back to its video. Ads launched without one can't be credited to a creator; those live under Ad Creatives Non-Tagged. Updates every 6 hours from Meta.

Ads running on Meta that weren't launched through this dashboard — uploaded straight into Ads Manager, so they carry no SNAG code and can't be credited to a video or creator. Spend & installs shown are live from Meta. Anything launched through the dashboard tracks automatically on the Content tab instead.

Every dollar spent on Meta — including spend not tagged to a source video, so this is your most complete picture. Download rate is app installs ÷ ad link clicks. Figures refresh every few hours; Meta finalizes the most recent day or two afterward.

Lifetime spend and results grouped by how each creative is tagged. Use it to decide what to make more of. Only tagged creatives with spend can appear here — the coverage note below tells you how much of your spend this actually represents.

When a creative doesn't fit the Audience, Hook, or Content type options, taggers flag it here with what's missing. Use this to evolve the categories.